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WEBSITE

Web Content Copywriting

One of the most valuable assets of any business is its digital presence.  An estimated 81% of consumers search online before making a purchase. This makes it even more important to ensure that your website attracts customers and makes it easy for them to arrive at the purchase decision. 

The wise business manager will settle for nothing less than a website that drives high conversion rates and will remain relevant for the life of the business.

Through effective copywriting and digital marketing, I can help you create the perfect website that accurately reflects your brand identity and boosts customer confidence. Let me show you how I can help optimize your website and make it the focal point of your business.

Landing Pages

Landing pages are particularly important for businesses that not only want to promote their products online, but want to convert those visits to sales. Landing pages have significant power in driving conversions. When properly designed, landing pages can precisely target your audience and guide them through the sales funnel. 

We can help you build an effective landing page that is based on the five fundamental elements proven to lead directly to increased sales. We would love to know more about your business and show you how a landing page can help you.

Blogs

To write the most effective blog posts on your behalf, we make it a point to first understand the target audience.  

1. Which platforms do they hang out on? 2. What would interest them? 3. What challenges do they need solutions for? 4. Where do their interests coincide?

We carefully consider what the text should say: 

1. What value will this blog post give to the target audience? 2. Are we addressing their pain points with the blog post? 3. What are the current challenges they need help with? 4. Is the post going to be informational, inspiring, actionable, and promotional?

We create headlines that entice readers and lead them to action.

1. We construct the headline around the target keyword or keyphrase 2.  We use a “how-to” headline-style 3. Where possible, we include numbers in the headline, such as “5 tips” or “10 ways” 4. We make use of adjectives and emotional words, and 5. We address the reader directly.

In addition, since approximately 50% of the brain processes visual information, we use images and visual tools to capture the reader’s imagination.

 

Web Design

Your website never stops working. It is a 24/7 storefront for your business. For many customers, it is their first impression of who you are and what you do. We will help tailor a website that fits your needs. You need a website that will work for you even when you are not available. 

A beautiful, functional website is essential in today’s marketplace; especially one in which there are competitors that are trying to do the same thing. Apart from looking good, a well desigened website decreases bounce rate and increases lead generation.

Contact us today and find out how we can help you get the best possible website.

Web Wire Framing

Wireframing is a process where designers draw overviews of interactive products to establish the structure and flow of possible design solutions. We use this process as a visual guide to help plan the most effective interaction of your website elements.

Wireframing is invaluable early in the design process to explore how concepts accommodate user and business needs. We mark out a solution’s bare bones and include navigation features and details to arrive at a site map that represents the exact functionality of the site.

Web SEO

SEO (Search Engine Optimization) is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. SEO in simple terms is getting your site to naturally rank higher on search engines.

SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. We can help you create an SEO rich environment in which your website can thrive.

SEO is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. We can provide everything you need to know about SEO and why it’s vital to succeed in today’s digital world. We can make SEO a reality for your website and your business going forward.

Web Analytics

Web analytics refers to the process of collecting website data and then processing, reporting, and analyzing it to create an online strategy for improving the website experience.

Web analytics is important to help you:
1. Refine your marketing campaigns
2. Understand your website visitors
3. Analyze website conversions
4. Improve the website user experience
5. Boost your search engine ranking
6. Understand and optimize referral sources
7. Boost online sales

We use a web analytics tools to automatically track key site performance metrics such as bounce rate, conversion rate, monthly unique visitors, and more.

DIGITAL MARKETING

Advertising Copywriting

Strategy
In order for advertising copy to be successful, it must work well with the visual portion of the campaign. First, we gain a working knowledge of the product, including its strengths and weaknesses, in order to most effectively write copy for a campaign. This also includes using knowledge of consumer behavior and market segmentation to properly target the advertising copy to a specific audience.

Execution
The execution of the message is successful only when the advertising copy is styled appropriately to the particular medium in which it is being used.  A radio advertisement, for example, would be different from a television commercial because the television copy is accompanied by visual images

Creativity
We employ both creativity and uniqueness in order to successfully draw in the consumer. The challenge is to produce creative copy while also remaining factual. Creative advertising copy that is based on client or market research and works well with the visual portion of a campaign can be invaluable to the marketing of a particular product.

Social Media Marketing

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Connection: 

Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like Twitter).

Interaction:

The dynamic nature of the interaction on social media—whether direct communication or passive “liking”—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of-mouth) recommendations between existing and potential customers. Not only is the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example, businesses can measure their “social equity”—a term for the return on investment (ROI) from their social media marketing (SMM) campaigns.

Customer Data:

A well-designed social media marketing (SMM) plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new strategies.

COPYWRITING

Scripts

Do you have a great idea for film or television but not sure where to start?  We have a great track record for writing and producing. We will work with you to develop a well constructed story in the proper format, maintained in story bible, and in the tried and true 3-Act Structure. 

1. Setup (of the setting, characters, and mood)

2. The confrontation (with obstacles)

3. Resolution (culminating in a climax and a dénouement). 

We would love to work with you to bring your story to life.

Business Plans

We can help you develop a business plan that defines in detail your company’s objectives and how best to achieve those goals. A business plan lays out a written road map from marketing, financial, and operational standpoints. 

A business plan is an important document aimed at a company’s external and internal audiences. It can be used to attract investment before a company has established a proven track record. It can also help to secure lending from financial institutions.

A good business plan is also pivotal to helping your company stay on track when it comes to strategic action items and meeting established goals. Let us help make your business plan a reality.

 

Results-Oriented Solutions

B2B Copywriting

This type of copywriting is a little tricky to define. Commenting on a picture of your nephew gushing about how cute he is? Not social media copywriting. 

But when you’re posting from your company account to share content and engage with your audience? That’s absolutely copywriting.

You just have to make sure you’re strategic about it. See those emoji? Those aren’t just for fun. Okay, well, they are—but they also work. According to a Zazzle Media study, posts with emoji have a 57% higher like rate, a 33% comment rate, and a 33% higher share rate.